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Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big Data
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About the Author
Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 20 years of BI and management reporting experience. She writes and blogs for Information Week, and is an instructor for The Data Warehousing Institute (TDWI). Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University. Howson is the author of SAP Business Objects BI 4.0: The Complete Reference.
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Product details
Hardcover: 336 pages
Publisher: McGraw-Hill Education; 2 edition (November 5, 2013)
Language: English
ISBN-10: 007180918X
ISBN-13: 978-0071809184
Product Dimensions:
8.8 x 1 x 9.1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#193,640 in Books (See Top 100 in Books)
The key difference between the Kindle and hard cover version is the Kindle version's images are in color.This is a newer edition from her 2007 book Successful Business Intelligence: Secrets to Making BI a Killer AppBack in 2007 agile BI was a hot topic, along with master data management and operational business intelligence. In this newer version cloud, big data, mobile BI are the newer topics while agile continues to be a hot topic. Cindi has updated the survey results in this book as well. Other topics covered include open-source BI and databases, something I had not considered. She has updated the agile portion of the book to include scrum methods and sprints and how they work.What is especially interesting is all the customer case stories, crossing industries and BI vendors. They include Netflix, Medtronic, FlightStats, the Dow Chemical Company, Macy's and more. Each company is trying to solve a different problem with Business Intelligence. Medtronic is an SAP customer, while Macy's is using a combination of SAP BusinessObjects and Tableau.She goes into depth discussing the business-IT partnership of BI, and the personality types associated with each. It was interesting to me to see the Meyers-Briggs personality test covered, as introverts are generally with IT while those in the business are extraverts.What is in it for you as a customer or partner reading this book? To me it would be to benchmark your company/customer to the survey results/companies in the book. It is good to take a step back and look at the industry outlook and see what other vendors are doing with BI, Big Data, Cloud and more. How do you measure success in business intelligence? See how other companies do it in this book and see how others responded to her survey.You can also learn about the "LOFT" effect - "Luck, Opportunity,Frustration, Threat" along with the resulting case studies at each Company. See how companies are using social media in their businesses along with the "Big Data".
Really well written for a reader who needs to know and be aware of the breadth and logic of the technical aspects associated BI but does not need deep technical details. Just the right balance.The only reason for 4 for 5 stars is that some information is a bit dated (2014), but most content foundational and is just as relevant as when it was written.
Cindi is a master in helping the reader and implementer understand where to find and recognize value in deploying Business Intelligence. She is not theoretical, but a pragmatist who cites example after example and has hands-on experience. So many authors talk about the subject and quote others, but Cindi's knowledge is experiential and based on exposure to products and use cases. She steps you through the choices and helps you understand how to measure value. She speaks to both the business users and the technocrats with a language and examples that we all can understand. A refreshing read and not a re-hash of older tomes on a similar topic.
The best book I read from BI perspective.
Excellent for those with experience in BI.
Book was clear and to the point on topics. Instills more confidence in what someone working in BI or going to work in it.
Definitely worth a read, not worth buying though(at this price). Helped me frame my presentation much better.
howson nails BI
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